Europe
World Marketing Associates is one of Europe’s most experienced professional and consumer audio representatives. Based in the UK, WMA establishes and manages effective distribution channels, ensuring that even the smallest territory can succeed despite the deregulated open markets of the EU. We ensure that each distributor has the tools to succeed in conjunction with his fellow distributors, establishing a coherent and balanced sales team across the 50 countries, 6 unrecognised states, 6 dependent territories and 2 special areas of internal sovereignty. We also work to promote products and assist dealers and distributors in supporting their customers at a local level, through product training, technical and marketing support.
Eastern Europe
As these markets opened up in the very early 90s, World Marketing Associates was one of the first sales teams to work with the newly emerging sales companies in the 33 countries of the old Eastern Bloc. During that time Francis Williams established relationships with these emerging companies and helped them to establish relationships with suppliers that has led to the growth of some of the most successful audio distribution companies in the world. This pedigree, along with Oleg Ivanov in our Moscow office, gives WMA unrivalled access to the Eastern European markets.
Middle East
For over twenty years WMA has been establishing distribution and sales channels in the Middle East. Working in all of the 16 countries as and when possible Our unrivalled knowledge of the companies working there, has allowed us to not only build up traditional distribution through a single territory distributor but also to establish distribution through key dealers in the market where a traditional distributor was not available. Both have been extremely effective and allowed brands to flourish in a region of extremes.
Africa
The 60 countries, islands and territories that make up Africa encompass some huge extremes in terms of market development for audio products. However, World Marketing Associates’ broad experience allows us to offer our suppliers significant exposure in the African continent. Providing tailored strategies for each territory ensures that the brand owner gets the highest possible sales in some of the most difficult territories. WMA’s excellent technical support and engineering resource ensures that in even the most under-developed territory, complex and state of the art projects can succeed.
Amongst other shows throughout EMEA, we are always present at the following International events :
